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| *Images provided by JAGGER EDGE* |
As a fashion obsessed teen, and iPhone user, I've found it very difficult to find the "perfect" iPhone case. I wasn't into the whole blinged out look with rhinestones or the cases with cartoon characters. I wanted something that fit my personality, something that didn't scream cute, I wanted something stylish. Then I heard about JAGGER EDGE, the only brand with designer cases that would make my iPhone, just as stylish as my outfit or even my favorite bag!
Alex Walker and Gina Klein-Yao are the creative masterminds behind JAGGER EDGE, the fashion industries must have accessory brand. Started in late 2010, Alex and Gina began creating stylish covers for iPhones and iPads. They’ve got everything from leather to studs and floral print. As the demand for these luxury covers grew, their business has now expanded to jewelry, clutches, and more. Their designs and products have been featured in magazines like Nylon, Glamour, and Instyle. I was fortunate enough to get a chance to interview them. So here are 6 things you should know about the brand:
What exactly is Jagger Edge? What does it mean or represent? Jagger Edge is a high end, luxury all around accessory line, and we are known for the THE TECHCESSORY™ We stand for innovation, originality, individuality, style, and supporting our economy. For this reason all JE products are made in California, U.S.A.
What makes Jagger Edge different than other brands? We coined the term THE TECHCESSORY™ We put luxury, fashion savvy tech accessories on the style map, reshaping the way the industry perceived these items and thus created an entire new + viable market within the fashion industry. When we began back in 2010 even though we were selling tech accessories, we considered ourselves a fashion company first, no body got it yet. It's been amazing to see it catch on and other designer who we admire taking OUR lead!
You have fashion related products such as jewelry, and bags, I've noticed that Jagger Edge has created a new kind of accessory. You began creating fashionable, luxury covers for iPhones and iPads turning them into the "Techcessory". How did you this idea come about?
When we created our first luxury iPhone/iPad cover there wasn't anything like it out there. We coined the term "TechcessoryTM" and so began Jagger Edge. We are both stylish woman with a taste for luxury and cutting edge labels. In a world where technology is such a part of life, we thought so too should it be an extension of your style. It's really been flattering and amazing to see the market grow and be inspired by what we created. Gina was shocked that in Feb 2010 when she bought her first iPhone there was not one single cover that she would have put on her phone. NO MAJOR designers were even thinking about making covers, it was a tough road in the beginning to convince retailers that we are not like the covers you see on the kiosk. That just like the Birkin an iPhone cover or iPad clutch can speak to the level of taste of the woman wearing it. We have changed the way people buy covers for their iPhone. The way buyers, designers and consumers perceive the ramifications of the luxury accessory market. Like picking out any other accessory - its got to match your style.
What is the inspiration behind Jagger Edge? Do you follow trends or create your own? We clearly create our own. But that is not to say we don't draw inspiration...Be it from music, art, fashion...though we tend to find it in unexpected places! We both have very defined aesthetics and that definitely finds it's place in our work
What's in store for Jagger Edge in this new year?
Jagger Edge will be opening a conceptual showroom space in old town Pasadena (soft opening TBA), which will be called CHAPEL. It will be our Jagger Edge corporate headquarters, as well as house other lines including Native Edge (our candle line www.nativeedgela.com) a collaborative union with CHURCH BOUTIQUE.
For more info on JAGGER EDGE:
